Lets face it….social media marketing has completely modified the way we teach our students. Today most educational institutions use social networking to reach more students. Social media marketing enables you to promote your services by offering you a potent platform to teach learners in an effective way. Nowadays educators like you are utilising social networking platforms to teach their students in an enhanced way which is just not possible with traditional teaching methods.
So if you are looking for ways to expand your reach, then you have come to the right place. Here I have discussed how social media marketing can help you, your students and your institute-
Facebook is one of the most popular networks that connect millions of individuals with friends, family and other people for professional and personal reasons. The fact is today you will find almost every student using the platform to keep in contact with their people who interest them. You can easily upload and share numerous contents, posts, news, videos and photos on Facebook to inform students about your institute. You can keep them updated about recent achievements and activities.
By using Facebook you can not only connect with domestic learners, but you can also access the details of international students and inform them about your educational establishment. According to new survey, both educators and students have named Facebook as the “most popular social media platform for information.” Hence it only makes sense for you to incorporate this social medium into your marketing strategy and enhance the operations of your organisation.
MySpace allows numerous students to share their ideas, assignments, photos and other material with various people online. MySpace has been developed for helping students to learn better and smarter by getting connected with institutions and friends easily. Make sure you add MySpace to make your marketing strategy more effective.
I am sure you are aware of YouTube and how it can help you to reach more learners across the world. YouTube is undoubtedly the leader in global online video marketing. The platform will offer you the scope to share videos from your campus like campus walk-through, lectures, sports tournaments and others. This will allow you to inform prospective students about the life in your campus.
Video advertisement can do wonderful things for your institute as it is a powerful medium for every sector, specifically for education. Hence promoting your videos through YouTube and informing students about campus activities is an excellent idea.
This online platform will allow you to connect with innumerable students and inform them about news regarding your institution. As it allows users to follow other organisations and people, you will be able to reach international and domestic students and inform them about the services offered by your college or university through micro-blogging.
It will drastically enhance awareness of your educational organisation and get you in touch with potential students looking for higher education institutes with a good reputation. Furthermore, your existing students and faculty can also use Twitter to blog about their opinions about your college on their personal accounts.
As you can see, social media marketing will empower you to share valuable information about your college with prospective students. It will also increase your institute’s popularity and get more students to the campus.
How do you think social media can help you and your institute? Feel free to share your views and opinions. We would love to hear from you.